The Jack in the Box Food Truck Series is Being Test Marketed

 - Sep 14, 2017
References: brandeating
Food trucks are favored by many consumers as being one of the best ways to enjoy a quick meal that's made with artisanal ingredients, so the Jack in the Box Food Truck Series Sandwiches look to play on this notion. The sandwiches are being test marketed by the brand in Southern California and consist of the Philly Cheesesteak, Crunchy Chicken Bahn Mi and Super Bacon BLT. Each of the sandwiches are crafted with artisan-inspired ingredients such as gochujang mayo in the Crunchy Chicken Bahn Mi and prime rib steak in the Philly Cheesesteak.

The Jack in the Box Food Truck Series Sandwiches are being marketed with a fancier aesthetic to make them appealing to consumers looking to try food truck varieties without having to locate the roving restaurants.