'tub4grub' is the name of a new initiative from The Collective Great Dairy that aims to support Action Against Hunger through a creative food sharing campaign.
After purchasing and eating the contents of a yogurt tub from The Collective Great Dairy, consumers are encouraged to fill up the empty container with snacks. From there, the brand's own label can be peeled off to be replaced with a new label and gifted to a new recipient. All tubs sold will help to raise money for Action Against Hunger, but consumers can amplify their efforts by using the #tub4grub hashtag and The Collective Great Dairy will donate an extra 50 pence to the organization.
The Collective's Tub4Grub campaign is reminiscent of a conceptual foodsharing campaign created as part of a project for the Miami Ad School.