Nii is a food bar brand that offers nutritional and organic snacks with a wrapper design that highlights the use of all-natural ingredients. The bars contain vegan, soy-free, gluten free and organic food items that speaks to the brand's focus on using high-quality and premium products.
Design agency BASIC put together the packaging for Nii with a focus on putting the brand name and the ingredients at the forefront of the design. The packages feature a bright color scheme that complements the ingredients; for example, the chocolate almond chip bars are available in a dark brown wrapper whereas the peanut butter bars come in a golden package. Alongside the color scheme the wrappers include the benefits of the bars listed right on the front along with the ingredients.
Key Themes Behind This Trend
- Natural Ingredient Packaging
- Brands can explore using packaging designs that prominently feature all-natural ingredients to appeal to health-conscious consumers.
- Organic Snacks
- Offering vegan, soy-free, gluten-free and organic snacks can appeal to consumers who are looking for healthier snack options.
- Transparent Packaging
- Using clear packaging or transparent windows on packaging can let consumers see the ingredients of a snack, providing a sense of transparency and trust in the product.
Where This Applies
- Snack Food Industry
- Snack food brands can differentiate themselves by offering snacks with natural, organic and transparent packaging to appeal to health-conscious consumers.
- Design Industry
- Design agencies can create custom packaging designs for snack food brands that emphasize all-natural ingredients and transparent packaging, creating a unique selling proposition for the brand.
- Health and Wellness Industry
- Health and wellness companies can partner with snack food brands that offer natural, organic and transparently packaged snacks to cater to consumers looking for healthier snacking options.
