Nii is a food bar brand that offers nutritional and organic snacks with a wrapper design that highlights the use of all-natural ingredients. The bars contain vegan, soy-free, gluten free and organic food items that speaks to the brand's focus on using high-quality and premium products.
Design agency BASIC put together the packaging for Nii with a focus on putting the brand name and the ingredients at the forefront of the design. The packages feature a bright color scheme that complements the ingredients; for example, the chocolate almond chip bars are available in a dark brown wrapper whereas the peanut butter bars come in a golden package. Alongside the color scheme the wrappers include the benefits of the bars listed right on the front along with the ingredients.
Ingredient-Focused Snack Packaging
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