Book-Friendly Writing Utensils

The 'FOLPEN' Keeps Itself Nearby for Use Whenever Required

The conceptual 'FOLPEN' is a simple yet highly effective accessory for those who are seeking out an easier way to keep a writing utensil on hand when spending time away from their desk. Designed by Dayoung Lee, the pen is characterized by its flatpack aesthetic that can lie almost completely flat to allow for easy storage in a book. The folding design allows the pen to wrap around the edge of a book cover without causing a disturbance to ensure it's always on hand when needed most.

The conceptual 'FOLPEN' is flat when not in use, but can be easily rolled into the shape of a traditional writing utensil when required to provide a clever user experience that will be appreciated by everyday carry (EDC) connoisseurs.

Flatpack Design
The flatpack design trend opens up opportunities for convenient and space-saving products, like the 'FOLPEN' writing utensil.
Everyday Carry (EDC)
The EDC trend encourages the creation of practical and portable products, like the 'FOLPEN,' that cater to the needs of individuals on the go.
Book-integrated Accessories
The trend of book-integrated accessories leads to innovative solutions such as the 'FOLPEN,' which seamlessly integrates a writing utensil with a book cover.

Industries Being Reshaped

Stationery and Office Supplies
The stationery and office supplies industry can explore the disruptive innovation potential of flatpack design to create more compact and portable writing utensils like the 'FOLPEN'.
E-commerce and Retail
The e-commerce and retail industry can tap into the popularity of everyday carry products and offer efficient and space-saving writing utensils, such as the 'FOLPEN,' to their customers.
Publishing and Literature
The publishing and literature industry can leverage the trend of book-integrated accessories to create innovative products like the 'FOLPEN' that enhance the reading and writing experience.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 18%
Freshness 9%