Chi Chi's is making it easier for consumers to prepare mess-free burritos at home with new foldable flour tortillas called 'Foldables.'
Everyone knows the challenge of trying to perfectly wrap a burrito so that the filling doesn't spill out. To solve this problem, Chi Chi's created a new product called Foldables. Foldables are flour tortillas with four round edges. This unique shape allows the tortillas to be perfectly folded into a symmetrical square shape. As the online description reads: "It closes up tight so you can keep your tasty creation with you on the go."
With zero grams of trans fat and eight foldable tortillas in a bag, Chi Chi's Foldables are the perfect solution for breakfast, lunch, and dinner.
Image Credit: <i> Chi Chi's.</i>
Key Themes Behind This Trend
- Mess-free Wrapping
- Chi Chi's Foldables address the challenge of mess-free burrito wrapping with their unique shape.
- Convenient On-the-go Food
- Foldables offer an opportunity for disruptive innovation in the market of convenient, portable food options.
- Healthier Alternatives
- Chi Chi's Foldables cater to health-conscious consumers with their zero grams of trans fat.
Where This Applies
- Food Packaging
- Foldable tortillas like Chi Chi's Foldables create opportunities for innovative food packaging solutions.
- Quick-service Restaurants
- The restaurant industry can explore using foldable tortillas as a way to enhance their menu offerings and customer experience.
- Meal Kit Delivery
- Meal kit delivery services can incorporate foldable tortillas as a convenient and mess-free option for their customers.
