Designed by the studio Swiss Design, the "itbed" is a portable, light bed that is made from 7 mm thick corrugated cardboard. It folds and unfolds just like an accordion, making it easy to carry and move around. It's perfect for guests, and frequent movers.
The itbed comes in two models and its thin futon is also foldable.
Implications - With a fast-paced society, people are always on the go whether you're traveling between countries or constantly moving houses. Having highly portable and functional products are what people with an on-the-go lifestyle treasure. If companies want to cater to this constantly moving market, items need to become easy to take a long and quick to set up.