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Cast Video Ads On Veils Of Mist

 - Aug 5, 2007   Updated: Mar 31 2011
References: fogscreen & blog.wired
Last year, Trend Hunter featured commercial fog screens. Now the devices are commercially available for just $40,000.

How does it work? essentially, videos are projected onto a veil of mist that you can walk though creating an interesting atmosphere and an opportunity to display advertising in pathways.

Implications - Fog screen advertising provides advertisers with new, inventive ways to spread their message. This is especially exciting for advertising professionals when considering the epic shift in media spots and pricing due to the rise of Internet communication. This digital takeover is forcing advertising agencies to find better, more creative ways to use real-life media in competition with online consumer-driven content and reviews.