Last year, Trend Hunter featured commercial fog screens. Now the devices are commercially available for just $40,000.
How does it work? essentially, videos are projected onto a veil of mist that you can walk though creating an interesting atmosphere and an opportunity to display advertising in pathways.
Implications - Fog screen advertising provides advertisers with new, inventive ways to spread their message. This is especially exciting for advertising professionals when considering the epic shift in media spots and pricing due to the rise of Internet communication. This digital takeover is forcing advertising agencies to find better, more creative ways to use real-life media in competition with online consumer-driven content and reviews.
Fog Screens (FOLLOW UP)
More Stats +/-
Complementary Quinoa Blends
Speedy Carbon Fiber Skateboards
Tracksuit-Inspired Work Pants
Reimagined Western Menswear
Exclusive Surf & Turf Pizzas
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.