Cast Video Ads On Veils Of Mist
Ben Preiss — August 5, 2007 — Marketing
References: fogscreen & blog.wired
Last year, Trend Hunter featured commercial fog screens. Now the devices are commercially available for just $40,000.
How does it work? essentially, videos are projected onto a veil of mist that you can walk though creating an interesting atmosphere and an opportunity to display advertising in pathways.
Implications - Fog screen advertising provides advertisers with new, inventive ways to spread their message. This is especially exciting for advertising professionals when considering the epic shift in media spots and pricing due to the rise of Internet communication. This digital takeover is forcing advertising agencies to find better, more creative ways to use real-life media in competition with online consumer-driven content and reviews.
How does it work? essentially, videos are projected onto a veil of mist that you can walk though creating an interesting atmosphere and an opportunity to display advertising in pathways.
Implications - Fog screen advertising provides advertisers with new, inventive ways to spread their message. This is especially exciting for advertising professionals when considering the epic shift in media spots and pricing due to the rise of Internet communication. This digital takeover is forcing advertising agencies to find better, more creative ways to use real-life media in competition with online consumer-driven content and reviews.
Trend Themes
1. Fog Screen Advertising - Fog screens offer a unique way to display video content for advertising purposes, creating new opportunities for companies to creatively spread their message.
2. Real-life Media Integration - As online media continues to take over traditional advertising spots, companies will need to find new and innovative ways to integrate real-life media into their advertising strategies.
3. Projection Technology - The use of projectors to create unique displays, such as fog screens, presents opportunities for creative and immersive advertising experiences.
Industry Implications
1. Advertising - Fog screens and other innovative advertising technologies offer disruptive opportunities for the traditional advertising industry to evolve and compete with online media.
2. Event Planning - The use of fog screens and projection technology can create immersive and eye-catching displays at events, providing new opportunities for event planners and marketers.
3. Tourism and Hospitality - Fog screens can be used to create memorable and engaging experiences for hotel guests or tourists, offering opportunities for the tourism and hospitality industries to differentiate themselves from competitors.
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