La Machine, the French theater company known for its steampunk menagerie has launched a flying greenhouse over the streets of Nantes, France. The flying greenhouse is just the latest of a series of innovative steampunk contraptions that the theater company began making in 1999.
Before the greenhouse, a 50-foot-tall spider on the side of a building turned heads in Liverpool and a 50-ton wooden elephant roamed the streets of Nantes.
Implications - Consumers in contemporary society are attracted to products that allow them to stay green-friendly. Items that are made through a sustainable method of production are appealing to those who want to protect the planet. Companies trying to adapt a greener culture could focus on creating all of their items through renewable resources.