Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The 'Cooperative Summer Glow Dress' is Neon

 - Apr 18, 2012
References: urbanoutfitters & nylonmag
The Urban Outfitters 'Cooperative Summer Glow Dress' is deceptive. Although it appears to be your average sundress, perfect for any day spent at the park or poolside, it actually lights up in dark settings. The glow-in-the-dark material is hidden within fun patterns, displaying a playful cocktail of palm trees and bright floral prints.

This Cooperative Summer Glow Dress is sold in two colors, an orange-tinged red and a yellow-green mosaic. Both of the dresses feature an open back, accommodating warm sunny weather. The phosphorescent theme is one that has been heralded by a handful of fashion designers. Jeans, purses and nail polish lines have all been given a neon twist, but few have mastered a day-into-night dress like this one. Daytime summer affairs are known to continue until the wee morning hours, allowing this design to make a funky unforeseen statement.