Blooming Credit Card Jewelry

The Flowers of Evil Collection Focuses on Consumer Culture

Discarded credit cards have been creatively used before, but The Flowers of Evil Collection is a stylish project that provides the perfect reminder that spending habits and consumer tendencies should be kept in check. This reminder comes just in time for the holiday season, although those who already indulged in Black Friday deals may have missed out.

Created by Reka Lorincz, a jewelry designer born in Budapest, the Flowers of Evil Collection takes on the form of fresh blooms. From necklaces to brooches, the cutup credit cards are combined with precious crystals, pearls, gold, turquoise and even copper to become stunning pieces of jewelry. At once fashionable and quirky, the Flowers of Evil Collection encourages people to second guess their purchases.

Upcycled Jewelry
Opportunity for creating stylish jewelry using discarded materials like credit cards.
Consumer Consciousness
The need for reminding consumers to be mindful of their spending habits and consumer tendencies.
Sustainable Fashion
Growing demand for eco-friendly fashion items made from recycled or upcycled materials like credit cards.

Sectors Adopting This

Fashion & Accessories
Opportunity for jewelry designers and fashion brands to tap into the upcycled jewelry trend.
Personal Finance
Opportunity for financial institutions and personal finance platforms to promote consumer consciousness and responsible spending.
Recycling & Waste Management
Opportunity for companies in the recycling and waste management industry to explore innovative ways to repurpose credit cards and reduce waste.
SCORE
4.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 47%
Activity 80%
Freshness 8%