The Flowers from Facebook concept is a simple one: every time you wish one your Facebook friends a happy birthday, a flower is sent to them. The idea, developed by two students from the Miami Ad School, is part of a project developed for 1-800-FLOWERS.
Flowers from Facebook is an ingenious business concept that brings back the lost charm of sending people flowers. I am sure that in no time this will be one of your favorite Facebook features.
Implications - Social media has become a pervasive part of many young people's lives. This idea, however, is looking for a greater connection between their digital and real world social networks. Companies should consider how to use social media to foster offline experiences.