Decorative Hardware Fasteners

Masaharu Ono's Flower Nail Appeals to Women Builders

The Flower Nail may be a decorator’s answer to plain and manly hardware that is not in the slightest bit stylish. It also provides a fun enticement for women who are interested in stereotypically male professions and hobbies. While something like a Flower Nail may defeat the purpose of satisfying such interests, it does provide a feminine twist to the masculine dominated arena. As its name strongly suggests, the Flower Nail is shaped like a flower.

Created by Japanese product designer Masaharu Ono, the Flower Nail comes in packs of six. Since it has a sturdiness to it that equally pretty pins lack, the Flower Nail can replace the typical hook while adding to the overall interior decor of a home or office.

Decorative Fasteners
Designing fasteners with aesthetic appeal, specifically for use in interior design.
Feminine Hardware
Creating decorative and stylish hardware targeted towards women in male-dominated professions and hobbies.
Aesthetic Interior Design
Incorporating decorative hardware fasteners into interior design as a key piece of aesthetic appeal.

Where This Applies

Interior Design
Development of decorative and innovative hardware fasteners provides possibilities for unique and aesthetically pleasing interior designs.
Construction
The production of decorative feminine hardware fasteners can provide construction companies with a competitive edge.
Product Design
The development of innovative and decorative hardware fasteners can be a novel area for product designers to explore.
SCORE
4.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 76%
Freshness 8%