The Floris London’s No. 007 Eau de Parfum is Unisex
Michael Hemsworth — July 28, 2022 — Marketing
References: 007store & hiconsumption
The Floris London’s No. 007 Eau de Parfum is a celebratory fragrance created with the 60th anniversary of James Bond film Dr. No in mind to offer avid fans with a way to mark the occasion.
The unisex fragrance is reported to feature top notes of sweet orange, bergamot, juniper and geranium, with the citrus scents paying homage to the Italian settings of two other James Bond films (From Russia with Love and Casino Royale). The juniper calls to mind the secret agent's penchant for the vesper martini, while finally the geranium highlights the flower worn in Bond's dinner jacket in both Goldfinger and Spectre. The fragrance boasts a base of sandalwood, amber rum, Scottish oakmoss and musk.
The Floris London’s No. 007 Eau de Parfum is available now for $245.
The unisex fragrance is reported to feature top notes of sweet orange, bergamot, juniper and geranium, with the citrus scents paying homage to the Italian settings of two other James Bond films (From Russia with Love and Casino Royale). The juniper calls to mind the secret agent's penchant for the vesper martini, while finally the geranium highlights the flower worn in Bond's dinner jacket in both Goldfinger and Spectre. The fragrance boasts a base of sandalwood, amber rum, Scottish oakmoss and musk.
The Floris London’s No. 007 Eau de Parfum is available now for $245.
Trend Themes
1. Celebrity Inspired Fragrances - Creating fragrances inspired by famous movie characters or celebrities could tap into a lucrative market of passionate fans.
2. Unisex Fragrances - Developing unisex fragrances could cater to an emerging trend of genderless products and appeal to a wider audience.
3. Nostalgic Fragrances - Creating nostalgic fragrances that pay homage to beloved movies or events could tap into consumers' emotional connection and create a unique selling point.
Industry Implications
1. Cosmetics and Personal Care - Companies in the cosmetics and personal care industry could develop new fragrances inspired by popular culture and cater to the growing trend of genderless products.
2. Fashion and Apparel - Fashion and apparel brands could create fragrances to complement their clothing lines, using scents to evoke emotions and create unique brand experiences.
3. Entertainment - Entertainment companies could leverage their intellectual property by partnering with fragrance brands to create products that augment the customer experience and extend their brand reach.
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