The Florette Sweet Crispy Mix salad is the latest product from the brand that has been developed as a milder version of its original to provide a light flavor profile that's free of bitterness. Coming washed and ready to eat, the salad is a mix of lambs lettuce, red butterhead, red multi-leaf and Apollo, which creates a colorful profile that's perfect on its own or paired with a meal.
The Florette Sweet Crispy Mix salad will be supported by the "What's Your Flavourette?" marketing campaign, which is starting this month and running through August across a multitude of channels.
Marketing Director for Florette John Armstrong spoke on the campaign saying, "Our new creative campaign – ‘What’s Your Flavourette?’ – is a fun way for consumers to assess whether they are ‘Team Classic Crispy’ or ‘Team Sweet Crispy’. Our category insight also shows that healthy eating will continue to be a major shopper trend this year, so we will be providing recipe ideas for both products to inspire a variety of eating occasions.”