The Florette Sweet Crispy Mix is Free of Bitter Leaves
Michael Hemsworth — May 4, 2019 — Lifestyle
References: florettesalad & conveniencestore
The Florette Sweet Crispy Mix salad is the latest product from the brand that has been developed as a milder version of its original to provide a light flavor profile that's free of bitterness. Coming washed and ready to eat, the salad is a mix of lambs lettuce, red butterhead, red multi-leaf and Apollo, which creates a colorful profile that's perfect on its own or paired with a meal.
The Florette Sweet Crispy Mix salad will be supported by the "What's Your Flavourette?" marketing campaign, which is starting this month and running through August across a multitude of channels.
Marketing Director for Florette John Armstrong spoke on the campaign saying, "Our new creative campaign – ‘What’s Your Flavourette?’ – is a fun way for consumers to assess whether they are ‘Team Classic Crispy’ or ‘Team Sweet Crispy’. Our category insight also shows that healthy eating will continue to be a major shopper trend this year, so we will be providing recipe ideas for both products to inspire a variety of eating occasions.”
The Florette Sweet Crispy Mix salad will be supported by the "What's Your Flavourette?" marketing campaign, which is starting this month and running through August across a multitude of channels.
Marketing Director for Florette John Armstrong spoke on the campaign saying, "Our new creative campaign – ‘What’s Your Flavourette?’ – is a fun way for consumers to assess whether they are ‘Team Classic Crispy’ or ‘Team Sweet Crispy’. Our category insight also shows that healthy eating will continue to be a major shopper trend this year, so we will be providing recipe ideas for both products to inspire a variety of eating occasions.”
Trend Themes
1. Milder Flavor Profiles - Developing milder versions of existing products to cater to consumers who prefer a lighter flavor profile.
2. Ready-to-eat Convenience - Offering pre-washed and ready-to-eat salad mixes to meet the increasing demand for convenient food options.
3. Creative Marketing Campaigns - Creating engaging and interactive marketing campaigns, like Florette's 'What's Your Flavourette?' campaign, to attract and connect with consumers.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to develop milder versions of their products to cater to different flavor preferences.
2. Convenience and Ready-to-eat Foods - Increasing demand for pre-washed and ready-to-eat salad mixes presents growth opportunities for convenience food manufacturers.
3. Marketing and Advertising - Creative marketing campaigns, such as Florette's 'What's Your Flavourette?' campaign, can help businesses differentiate and engage with their target audience.
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