The Flora by Gucci 'The Garden' ad campaign is dreamy and dendritic. It interprets the name of the label's latest fragrance collection quite literally in the use of soft and feminine fashion. Instead of taking place inside a greenhouse or outdoors in an actual garden, the ad campaign focuses on the beauty of a woman and her delicate taste in both clothes and scents.
Shot by fashion photographer Sølve Sundsbø, the Flora by Gucci 'The Garden' ad campaign stars Australian beauty Abbey Lee Kershaw, who is given an ethereal look. The Garden collection is comprised of five perfumes all starting with the letter G: Gorgeous Gardenia, Gracious Tuberose, Glamorous Magnolia, Generous Violet and Glorious Mandarin. They will be available in March.