German Company 'Floor to Heaven' Creates Raging-Hot Rugs
Armida Ascano — September 30, 2010 — Art & Design
References: floortoheaven & coolhunting
Floor to Heaven is a company that specializes in "floor couture," which gives the understated rug its justice. The realm of floor candy rarely receives the praise it should. As an important component of interior design, carpets are tired of being walked all over.
Floor to Heaven ensures that rugs will never be ignored again. The company produces an array of outrageously creative carpet designs, including 'neon punk' and 'Coco,' a rug inspired by the couture queen herself.
Floor to Heaven ensures that rugs will never be ignored again. The company produces an array of outrageously creative carpet designs, including 'neon punk' and 'Coco,' a rug inspired by the couture queen herself.
Trend Themes
1. Creative Carpets - The trend of outrageously creative carpet designs presents disruptive innovation opportunities for interior design companies to offer unique and artistic flooring options.
2. Floor Couture - The trend of 'floor couture' highlights the opportunity for rug manufacturers to create high-end, luxurious rugs that become statement pieces for interior design.
3. Redefining Carpets - The trend of redefining carpets as an important component of interior design opens up possibilities for innovative techniques, materials, and patterns.
Industry Implications
1. Interior Design - The interior design industry can leverage the trend of creative carpets to offer unique and visually appealing flooring options to their clients, creating a standout space.
2. Rug Manufacturing - Rug manufacturers can tap into the trend of floor couture, producing high-end, luxurious rugs that cater to the demand for statement pieces in interior design.
3. Flooring Industry - The trend of redefining carpets as a significant part of interior design provides an opportunity for the flooring industry to develop innovative techniques, materials, and patterns to meet the evolving demands of consumers.
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