Late in 2012, Hollywood star Joseph Gordon-Levitt founded hitRECord, a collaborative studio that has just released its first short: the stunning 'Flickering Lights.'
The whole purpose of hitRECord is to help short film makers express their stories and poetry through artist collaboration. In the case of 'Flickering Lights,' the concept couldn't be much simpler, and it's this simplicity that makes the short so mesmerizing. Using footage submitted by collaborators all over the Internet, the film opens with a shot of Gordon-Levitt on a darkened stage, asking everyone to start shooting with flash and holding up their phones, ergo creating an impromptu light show. The film then rapidly cuts to footage of all sorts of flickering lights throughout urban society; all while the poem 'Give Me All the Flickering Lights,' is read by its writer, hitRECord member Wirrow.
It's fascinating how a short film about such a simple concept as flickering lights could be so hypnotic and thought provoking. If releases like this are what hitRECord has in store for the future, the collaborative studio has some bright lights ahead.