The bendable, shapeshifting Flex Cam PIC looks like a cartoon character and a wrap-around silicone bracelet. Given the ubiquitous nature of smartphone cameras and declining popularity of standalone cameras, this offering from Korean company Boud stands out.
The slender, flexible and zany design is completely unlike anything else on the market and also gives it a very portable nature. Unlike Go Pro mounts, the Flex Cam PIC doesn't require any add-ons to attach itself to your person. You can just wrap it around your wrist or bicycle bars or even your rearview mirror.
The all in one product was successfully crowdfunded last September and won an award for digital imaging at the 2016 CES Innovation Award.
Key Themes Behind This Trend
- Bendable Technology
- The shapeshifting Flex Cam PIC showcases the potential for bendable technology in the camera industry.
- Portable Camera Design
- The slim and flexible design of the Flex Cam PIC presents a disruptive opportunity for creating more portable camera devices.
- Integrated Wearable Cameras
- The all-in-one Flex Cam PIC highlights the trend of integrating camera functionalities into wearable devices.
Where This Applies
- Consumer Electronics
- The Flex Cam PIC's unique design offers a potential avenue for disruptive innovation in the consumer electronics industry.
- Photography
- The innovative Flex Cam PIC introduces new possibilities for the photography industry in terms of camera design and portability.
- Crowdfunding
- The success of the Flex Cam PIC's crowdfunding campaign indicates the potential for disruptive innovations in the crowdfunding industry, particularly in the tech and gadget category.
