Mirava, a wine brand co-owned by Brad Pitt, has announced the launch of its newest product, 'Champagne Fleur de Miraval ER2' -- the rosé specialist's second take on champagne.
According to the company, the second edition champagne is made of 75% Chardonnays, including a 2012 vintage and a 2014 vintage that together create a "perfect balance." The newly launched product comes as the first offering since Angelie Jolie offloaded her 50% stake in the company.
"Being the only Champagne house exclusively devoted to Rosé Champagne, each edition of Fleur de Miraval is a constant quest for beauty, a desire to create space for all possibilities," said Pitt in a recent press release. The luxury champagne is now available for purchase on the Mirava website.
Image Credit: Miraval
What Makes This Trend Stand Out
- Celebrity-endorsed Alcohol
- Companies can capitalize on celebrity status by partnering with them to endorse beverages and create unique blends.
- Luxury Wine & Champagne Brands
- High-end wine and champagne brands can appeal to affluent consumers with unique blends and celebrity partnerships.
- Rosé Champagne Market
- With an increase in popularity of rosé champagne, there is an opportunity for brands to create unique blends and stand out in the market.
Sectors Adopting This
- Alcohol
- An industry that can benefit from endorsements and unique blends to appeal to a broader audience.
- Luxury Goods
- Appealing to affluent consumers with unique and luxurious products and celebrity partnerships.
- Wine & Champagne
- An industry that can benefit from creating unique blends and standing out in an increasingly competitive market.
