While many people make a point to take fish or flax oil capsules in order to avoid the taste of the supplements in liquid form, Barlean's is making the oil more palatable.
Omega Swirl Flax Oil Supplements come in all-natural exotic fruit flavors like Mango Fusion, Strawberry-Banana and Blackberry that are described as having a "smoothie taste and texture. These flax oil supplements are sweetened with Xylitol and the recommended intake is just a tablespoon each day.
Rather than having consumers embrace the natural flavors of flax oil, or mask the strong flavors of fish oil with the taste of lemon, these flax oil supplements from Barlean's use other natural flavors to elevate the product.
What's Driving This Trend
- Flavored Omega-3 Supplements
- Innovation opportunity: Develop Omega-3 supplements with other natural flavors to make them more palatable and appealing to consumers.
- Alternative Sweeteners in Supplements
- Innovation opportunity: Use alternative sweeteners like Xylitol to create a better taste experience for consumers taking supplements.
- Convenient Daily Supplement Intake
- Innovation opportunity: Create more convenient and simpler ways for consumers to consistently take their daily supplements.
Who This Affects Most
- Health and Wellness Supplements
- Innovation opportunity: Expand the market by creating health and wellness supplements that are more appealing and convenient for consumers.
- Food and Beverage
- Innovation opportunity: Create food and beverage products that integrate fortified supplements to provide added health benefits.
- Pharmaceuticals
- Innovation opportunity: Develop more palatable pharmaceutical products that help with digestive and stomach discomfort.
