'H2OPS' is a sparkling beverage that is infused with the natural flavor of hops. The rise of craft brewing has caused many consumers to experiment with using hops in other recipes. This sparkling water drink provides a refreshing new way to consume hops throughout the day.
H2OPS is produced in a craft brewery, where a number of master brewers coax out the natural flavor of hops. The Northwest hop blend has citrus, floral and bitter flavors that are both sweet and refreshing. The brewed hops is then added to sparkling water and bottled for easy consumption.
Despite the use of a vital beer-marking ingredient, H2OPS is completely free of alcohol, carbs and calories. As a result, the drink provides a perfect way for consumers to enjoy the taste of hops without downing a bottle of beer.
Key Themes Behind This Trend
- Hop-infused Products
- Craft brewers can expand their product line to include hop-infused beverages and food products.
- Alternative Beverages
- The rise of hop-infused beverages presents a disruptive opportunity in the non-alcoholic beverage industry.
- Flavor Experimentation
- The popularity of hop-infused waters opens up experimentation with unique flavor infused beverages and food products.
Where This Applies
- Craft Beer
- Craft breweries can offer non-alcoholic hop-infused beverages, targeting health-conscious consumers.
- Non-alcoholic Beverages
- Hop-infused beverages can disrupt the non-alcoholic beverage industry with new and unique flavors.
- Food Products
- Food manufacturers can explore hop-infused ingredient options to enhance the flavor of their products.
