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The FlapFlap 10 Floor Lamp Defies Gravity

 - Feb 13, 2011   Updated: Jul 19 2011
References: architonic & 7gadgets
The FlapFlap°10 floor lamp seems to be magically suspended in the air. A thin reinforced cable holds up the gravity-defying light fixture, tricking the eye into thinking it's floating through the room. This hovering home accessory frees up table space and certainly adds an element of the supernatural to decor.

Although there is no real secret behind the levitating light, the FlapFlap°10 floor lamp has already received five international awards.

Implications - Consumers are eager to design their homes so that they reflect their personalities. They seek products that are unique in their design and function, allowing them to convey their values to their guests. Companies can manufacture products with atypical qualities to appeal to expressive demographics.