The packaging for Five Boros Chocolate is inspired by the five boroughs of New York City. Since each area has its own flavor, it's only natural that someone would interpret them as something food-related. Granted, not all New Yorkers would agree to the use of chocolate. That said, the Five Boros Chocolate manages to pick out some interesting points around the city. The designer writes, "In this case Dark Chocolate Crunch represents Brooklyn because there is a lot of dark chocolate around here of many consistencies."
Accompanied by a two color screen print of a map, Five Boros Chocolate also encourages people to get to know the Big Apple in a more intimate way -- with something sweet to munch on. Designed by Pratt Institute student Nel Sparkman, the packaging could easily be a keepsake.
What's Driving This Trend
- City-inspired Packaging
- Creating packaging designs inspired by different cities around the world presents an opportunity for companies to tap into local pride and appeal to nostalgic sentiments.
- Location-specific Flavors
- Developing flavor profiles that are specific to different regions offers a unique selling point for food and beverage products and can appeal to consumers' desire for authenticity and locally-sourced ingredients.
- Multifunctional Packaging
- Designing packaging that is both aesthetically pleasing and can serve a secondary purpose, such as a keepsake or souvenir, can help companies differentiate themselves in a crowded market and provide added value for consumers.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can take inspiration from Five Boros Chocolate's location-specific flavors and city-inspired packaging to create products that appeal to consumers' sense of local pride and nostalgia.
- Tourism
- Companies in the tourism industry can partner with food and beverage brands to offer location-specific products to tourists, creating a value-added experience and appealing to visitors' desire to bring home a piece of the city.
- Design
- Designers can create multifunctional packaging concepts that not only showcase a product, but also serve as a keepsake or souvenir, providing added value for consumers and distinguishing their clients' products from competitors.
