Companhia Athletica Helps You Stay Motivated from Month to Month
Allison Love — June 17, 2010 — Lifestyle
References: comunicadores.info & notcot.org
The fitness calendars for the Companhia Athletica gym are hysterically motivational. By featuring peel-back layers of the calendar, buyers can see the difference a little gym time would make.
The calendar works by showing the fattest version of a figure in January and as the months progress, each flip of a calendar page shows a slimmer version of the figure--right up until December rolls around and the figure is a slim, trim gym machine. The Companhia Athletica calendars come in a blue male version and a pink female version, so your motivation can be tailored to your gender.
The calendar works by showing the fattest version of a figure in January and as the months progress, each flip of a calendar page shows a slimmer version of the figure--right up until December rolls around and the figure is a slim, trim gym machine. The Companhia Athletica calendars come in a blue male version and a pink female version, so your motivation can be tailored to your gender.
Trend Themes
1. Interactive Fitness Tracking - Innovative fitness calendars that visually track progress on a monthly basis.
2. Personalized Motivational Tools - Gender-specific calendars that provide tailored motivation.
3. Gym-focused Marketing - Using motivational calendars as marketing tools to promote gym memberships.
Industry Implications
1. Fitness - Opportunities to incorporate interactive fitness tracking into workout routines.
2. Marketing - Innovative ways to market gym memberships using personalized motivators like fitness calendars.
3. Personalized Products - Creating unique personalized motivational tools that can be tailored to gender.
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