The fitness calendars for the Companhia Athletica gym are hysterically motivational. By featuring peel-back layers of the calendar, buyers can see the difference a little gym time would make.
The calendar works by showing the fattest version of a figure in January and as the months progress, each flip of a calendar page shows a slimmer version of the figure--right up until December rolls around and the figure is a slim, trim gym machine. The Companhia Athletica calendars come in a blue male version and a pink female version, so your motivation can be tailored to your gender.
What Makes This Trend Stand Out
- Interactive Fitness Tracking
- Innovative fitness calendars that visually track progress on a monthly basis.
- Personalized Motivational Tools
- Gender-specific calendars that provide tailored motivation.
- Gym-focused Marketing
- Using motivational calendars as marketing tools to promote gym memberships.
Sectors Adopting This
- Fitness
- Opportunities to incorporate interactive fitness tracking into workout routines.
- Marketing
- Innovative ways to market gym memberships using personalized motivators like fitness calendars.
- Personalized Products
- Creating unique personalized motivational tools that can be tailored to gender.
