Independent Fisheries is a brand of frozen fish burgers in New Zealand that boasts a dynamic and colorful packaging design scheme. The new design for the brand features a logo that resembles a classroom chalkboard to communicate it's family-friendly nature. Additionally, each type of frozen fish burger is packaged in a unique color that makes it easy for consumers to differentiate between.
Carefully designed to help them stand out against competition on supermarket shelves, the Independent Fisheries packaging design provides consumers with information regarding the origins of the product while also avoiding the cliche of using product photography and blue color palettes.
The packaging design and branding scheme was created by agency Plato Creative of Christchurch.
What's Driving This Trend
- Colorful Packaging Design
- The trend of using vibrant, eye-catching packaging designs to differentiate products and attract consumers.
- Authenticity in Branding
- The trend of using unique branding elements, such as a chalkboard logo, to communicate a family-friendly and authentic image.
- Ditching Product Photography
- The trend of moving away from traditional product photography and using alternative design elements to convey product information.
Who This Affects Most
- Frozen Food
- The frozen food industry has an opportunity to disrupt the market by using colorful packaging designs and unique branding elements to stand out and appeal to consumers.
- Fast Food
- The fast food industry can explore vibrant packaging designs to make their products visually appealing and communicate their brand image effectively.
- Packaging Design
- The packaging design industry can tap into the trend of using non-traditional design elements, like chalkboard logos, to create unique and eye-catching packaging for various products.
