Independent Fisheries is a brand of frozen fish burgers in New Zealand that boasts a dynamic and colorful packaging design scheme. The new design for the brand features a logo that resembles a classroom chalkboard to communicate it's family-friendly nature. Additionally, each type of frozen fish burger is packaged in a unique color that makes it easy for consumers to differentiate between.
Carefully designed to help them stand out against competition on supermarket shelves, the Independent Fisheries packaging design provides consumers with information regarding the origins of the product while also avoiding the cliche of using product photography and blue color palettes.
The packaging design and branding scheme was created by agency Plato Creative of Christchurch.