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Hybrid Fireplace-Tables

Gor is a Sleek & Modern Two-in-One Fireplace and Coffee Table

— October 14, 2014 — Art & Design
This modern fireplace and coffee table by Sara Armento of deZign Studio goes by the name of Gor, and serves as a place there you can warm up as well as stash your belongings.

The hybrid coffee table and fireplace stands on five spindly legs that are reminiscent of twigs that might be used to build a fire. In contrast to this, the surface of the table and the hearth is a chunky white slab that looks quite heavy in comparison, topped with a small panel for the heat and fire to escape. The unique fireplace is powered by a clean-burning bioethanol fuel, making it a double duty furniture piece that's perfectly at home indoors.
Trend Themes
1. Hybrid Furniture - The trend of creating multi-functional furniture pieces, like Sara Armento's Gor, opens up opportunities for cost-effective and space-saving solutions for modern living.
2. Clean-burning Fuel - As environmental awareness continues to rise, businesses in the energy industry have an opportunity to develop and market alternatives to traditional sources of fuel, such as bioethanol used in the Gor fireplace.
3. Sustainability in Home Decor - With trends like Gor, consumers are looking for home decor items that not only serve multiple purposes but are made using sustainable materials, presenting a market opportunity for businesses that specialize in eco-friendly home decor.
Industry Implications
1. Furniture - The furniture industry can take advantage of the trend of hybrid furniture and create pieces, like Gor, that cater to the needs of modern living and offer consumers space-saving solutions.
2. Energy - As the use of clean-burning fuels, like bioethanol, becomes more popular, the energy industry has an opportunity to innovate and diversify its offerings and cater to eco-conscious consumers.
3. Home Decor - Sustainability in home decor is becoming increasingly important to consumers, presenting an opportunity for businesses in the home decor industry to make products, like Gor, that are both stylish and eco-friendly.
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