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Finery Analyzes Users' Wardrobes to Offer Up New Clothes

 - Oct 3, 2017
References: finery & digitaltrends
Streaming services like Netflix and Spotify are great at offering consumers recommendations on what they might like based on what they typically watch or listen to, and Finery is a site that aims to offer the same service in a completely different industry. The site analyzes its users' wardrobes and uses that data to recommend new clothing that they can then purchase online.

Finery analyzes users wardrobes by scanning through their online purchases. When users sign up, they enter their email addresses, and the proprietary Finery algorithm searches through their emails from the past ten years to glean what they've purchased. It then looks for patterns and offers up new clothing based on the tastes of each user. Users also have the option to link stores online catalogs to their accounts if they aren't frequent online shoppers.