The latest apparel offerings in the Filling Pieces collection is the Amsterdam-based cult sneaker label's first time branching into clothing. Launching today at Barneys locations in Los Angeles and New York as well as online. The 12-piece unisex capsule is comprised of a series of jersey hoodies, technical outerwear, track pants, and graphic t-shirts. For the first Filling Pieces collection, founder and creative director Guillaume Philibert drew a strong inspiration from American architect Frank Lloyd Wright, specifically his concept that 'form follows function.'
The brand's first apparel collection is in collaboration with Barneys, showcased by Toronto-based musicians Majid Jordan, and captured by the talented Steven Taylor. Filling Pieces plans to deliver apparel as a part of the brand's future growth strategy.
Image Credit: <a target="_blank" rel="nofollow" href="http://www.steventaylor.com/">Steven Taylor</a>
Key Themes Behind This Trend
- Architecture-inspired Fashion
- Apparel inspired by architecture styles is a potential trend that can disrupt the fashion industry.
- Unisex Apparel
- Unisex clothing collection can be a trend that disrupts the traditional gendered fashion industry.
- Branding Collaboration
- Collaboration between fashion brands and retail giants like Barneys can disrupt the established fashion business model.
Where This Applies
- Fashion Industry
- Fashion industry can adopt architecture-inspired apparel with innovative designs to capture new markets.
- Retail Industry
- Retail giants like Barneys can disrupt traditional fashion retail by showcasing unique clothing collections from brands like Filling Pieces.
- Marketing Industry
- Marketing agencies can leverage on branding collaborations between brands to innovate new advertising and PR strategies.
