Spam prepares for the holiday season with the new Figgy pudding that claims to be Christmas in a can. The traditional British dessert is from a line in the song We Wish you a Merry Christmas. Essentially, it is a cake that is soaked in brandy with spices and complete with dried fruits.
Spam now offers the dish as the traditional meat is seasoned with spices including nutmeg, ginger, cloves, fruits, cinnamon, figs, and orange. This gives a unique British Christmas twist to the traditional dish as it is not connected to meat usually. Online, Spam is also offering a range of new recipes to help customers kick off their holidays including skewers and charcuterie boards.
Image Credit: Spam
Why This Trend Is Growing
- Holiday-themed Canned Foods
- Food companies can create new canned products that are themed for holidays creating marketing opportunities.
- Novelty Food Products
- Companies can create novelty food items based on popular cultural references or traditions creating a unique selling point for their brand.
- Recipe-based Marketing
- Brands can promote their products by coming up with unique recipes using their products, introducing consumers to new ways of using the product.
Industries Being Reshaped
- Food and Beverage
- Brands in the food industry can create new products or flavors to cater to festive seasons or cultural traditions, thereby introducing novelty and gaining a competitive edge.
- Retail
- Retail stores can display and promote holiday-themed canned goods targeting consumers to purchase them as gifts or new experiences.
- Marketing and Advertising
- The use of popular cultural references or traditions in creating novelty food items can provide opportunities for marketing and advertising agencies to tap into and create new campaigns around these products.
