The Gigi Hadid and Maybelline collaboration resulted in an assortment of consumer-favorite cosmetic products, but the most popular of the bunch, was the brand's Fiber Mascara.
This dual-ended product features the unique mascara formula on one end, and the fiber wand on the other. To achieve maximum volume, consumers are directed to apply one coat of the mascara, followed by a coat of the fiber wand. This process helps build volume, while separating and highlighting each lash.
As an end result, users can achieve longer, thicker looking lashes, while eliminating the clump and mess. This dramatic look is ideal for everyday wear as the result is both noticeable, yet effortless. This celebrity-branded tube is only available for a limited time.