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Gucci-Clad Car Models (UPDATE)

The Fiat 500 by Gucci Print Ads Use Dynamite Model Natasha Poly

— May 21, 2011 — Autos
The print campaign for the Fiat 500 by Gucci special edition car has been released, which I'm sure will cause tremendous media hype. Russian supermodel Natasha Poly was chosen as the one and only model for the special edition car campaign.

Poly has previously been ranked as one of the top 30 models of the past decade, and is therefore a great choice for the Fiat 500 by Gucci campaign. Famed photography duo Mert Alas and Marcus Piggott were chosen to capture the campaign; they photographed the campaign in beautiful Rome.

In the Fiat 500 by Gucci campaign shoot, Poly dons a one-of-a-kind black patent leather get-up, which complements both the black and white version of the car amazingly. Not only is the campaign totally eye-catching, but it is absolutely oozing with sexiness!
Trend Themes
1. Luxury Fashion Collaborations - The trend of luxury fashion collaborations, such as the Fiat 500 by Gucci special edition car campaign, presents opportunities for brands to tap into new markets and gain exposure through unique and exclusive partnerships.
2. Celebrity Endorsements - The use of celebrity endorsements in advertising campaigns, as seen with the choice of Natasha Poly for the Fiat 500 by Gucci campaign, can create a powerful association between a brand and a well-known personality, influencing consumer perception and purchase decisions.
3. Experiential Marketing - Experiential marketing campaigns that incorporate visually stunning elements, like the Fiat 500 by Gucci print campaign shot in Rome, can captivate audiences and create memorable brand experiences, driving engagement and brand loyalty.
Industry Implications
1. Automotive - The automotive industry can explore disruptive innovation opportunities by collaborating with luxury fashion brands to create special edition cars that cater to consumers seeking unique and exclusive experiences.
2. Fashion and Luxury - Fashion and luxury brands can leverage celebrity endorsements to differentiate themselves in a crowded market, using influential personalities to enhance brand image and attract a wider consumer base.
3. Advertising and Marketing - By embracing experiential marketing strategies, the advertising and marketing industry can help brands create immersive and visually striking campaigns that cut through the clutter and leave a lasting impact on consumers.
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