Mark's, a subsidiary of Canadian retailer Canadian Tire, teamed up with Taxi Toronto to create functional and festive face masks inspired by ugly holiday sweaters. The brightly colored face masks are as protective as ever and they share relatable messaging for 2020 like "Home is Where the Bubble is" and images of "Santatizer" or Santa carrying bottles of hand sanitizer.
As face masks have become part of daily life, these festive mask designs help to share messages that are heartwarming, timely and humorous.
Early in December, the brand began sharing images of the ugly sweater face masks on its social media channels and sent mask sets to users who engaged with the posts.
Image Credit: Mark's
Key Themes Behind This Trend
- Festive Face Mask Designs
- There is an opportunity for businesses to create festive face mask designs with timely messages, providing a unique and enjoyable alternative to traditional masks.
- Relatable Messaging for 2020
- Businesses can incorporate relatable messaging for 2020, such as humorous slogans or images, into their face mask designs to connect with consumers on a personal level.
- Brand Engagement Through Social Media
- Brands can engage with their audience by sharing images of their unique face mask designs on social media channels, creating buzz and incentivizing user interaction.
Where This Applies
- Fashion and Apparel
- The fashion and apparel industry can capitalize on the trend of festive face mask designs by offering a wide range of options that align with different holidays and occasions.
- Gift and Novelty
- The gift and novelty industry can create and market festive face mask designs as fun and unconventional gifts, catering to consumers looking for unique and memorable presents.
- Promotional Products
- Promotional product companies can seize the opportunity to produce personalized face masks with company logos or slogans, serving as promotional tools that are both functional and on-trend.
