Colorado-based company Prima-Temp introduced the Bloom cervical ring, a temperature-monitoring fertility device, at CES 2015.
Of the 11 million in the US alone trying to get pregnant, 50% use devices to help them reach their goal. The Bloom Ring relies on the logic that continuous monitoring of the body's core temperature results in a more accurate determination of the woman's optimal fertility window. The device is self-inserted into the vagina, and the temperatures are wirelessly communicated to the wearer's smartphone.
The app tracks the wearer's temperatures using data that suggests which temperatures women are most fertile. When an optimal temperature is reached, the app will alert the user so that she and her partner can get between the sheets at the right moment.
Why This Trend Is Growing
- Fertility-tracking Devices
- Disruptive innovation opportunities include creating more advanced and accurate fertility-tracking devices that use various biometric data.
- Smartphone-connected Health Devices
- Opportunities for disruptive innovation lie in developing more smartphone-connected health devices that provide real-time data for better monitoring and decision-making.
- Personalized Health Apps
- Disruptive innovation opportunities can be found by developing personalized health apps that utilize data from wearable devices to provide tailored recommendations and alerts.
Industries Being Reshaped
- Health Tech
- Disruptive innovation opportunities exist in the health tech industry for companies that can develop innovative devices and apps related to fertility tracking and overall wellness.
- Wearable Tech
- The wearable tech industry has opportunities for disruptive innovation by creating more advanced and user-friendly fertility-tracking devices that seamlessly integrate with smartphones and provide valuable data to users.
- Mobile App Development
- Opportunities for disruptive innovation in mobile app development can be found in creating personalized health apps that offer tailored recommendations and alerts based on real-time data collected from fertility-tracking devices.
