Shot by famed German fashion designer Karl Lagerfeld, the Fendi Spring 2014 ad campaign has an eerie quality that adds a mysterious tone to the otherwise bright and feminine numbers featured throughout. An icy water wall backdrop separates models Nadja Bender and Joan Smalls so that in each shot, one of them appears to be a ghostly figure mimicking the model at the forefront.
This fluid touch helps to accentuate the bold colors and geometric elements of the pieces that make up the Fendi Spring 2014 collection. In a way, it holds on to a semblance of winter while ushering in outfits perfect for warmer weather. In addition to the modern dresses put on display, the Fendi Spring 2014 ad campaign showcases a range of purses.
What Makes This Trend Stand Out
- Mysterious Fashion Ad Campaigns
- Expanding on the eerie quality of fashion ads to create an entirely new campaign that draws people in.
- Split-screen Fashion Photography
- Using a water wall or other optical illusion to create a unique and eye-catching visual effect and tell a story.
- Interactive Fashion Ads
- Creating ads that allow viewers to interact with them, allowing them to manipulate the models on screen.
Sectors Adopting This
- Fashion Industry
- Using a distinctive visual style to create ads that make a lasting impact on consumers.
- Marketing Industry
- Creating unique and memorable campaigns that tell a story and make a lasting impression on viewers.
- Photography Industry
- Experimenting with visual effects, like optical illusions, to create intriguing and engaging images.
