Shot by famed German fashion designer Karl Lagerfeld, the Fendi Spring 2014 ad campaign has an eerie quality that adds a mysterious tone to the otherwise bright and feminine numbers featured throughout. An icy water wall backdrop separates models Nadja Bender and Joan Smalls so that in each shot, one of them appears to be a ghostly figure mimicking the model at the forefront.
This fluid touch helps to accentuate the bold colors and geometric elements of the pieces that make up the Fendi Spring 2014 collection. In a way, it holds on to a semblance of winter while ushering in outfits perfect for warmer weather. In addition to the modern dresses put on display, the Fendi Spring 2014 ad campaign showcases a range of purses.