Tech-Updated Iconic Guitars

The Spirit of Innovation Continues in the New Fender Classic Guitars

The spirit of rock 'n' roll persists in the digital age through the revamp of Fender classic guitars. The gap between modern technological innovation and the authentic rock 'n' roll aesthetic has been filled and at no compromise of sound quality. Fender launched its brand new American Original Series as -- "[a] recipe to contemporary perfection."

This collection of electric guitars and basses is designed and hand-made in Corona, California with With dreamy rock darling Kurt Vile on the ads. The body of the instruments is entirely classic, mimicking staple pieces from the 50s, 60s and 70s. For the benefit of the contemporary musician, there has been distinctly technological advances added to ensure maximum performance -- including new fingerboard radii and pickup switching. It is essentially the adaptability of Fender classic guitars that ensures the brand's pioneering status in the world of instrumental gear.

Digital Instrument Innovation
The integration of modern technology with classic instrument design opens opportunities for new digital musical experiences.
Adaptive Instrument Design
Instruments that maximize performance through technological advancements are becoming increasingly sought after in the music industry.
Authentic Aesthetic Technology
The use of modern technology does not need to compromise the authentic aesthetic of classic instruments.

Where This Applies

Musical Instrument Manufacturing
Manufacturers can capitalize on the trend of integrating modern technology with classic instrument design and make products that meet the demands of modern musicians.
Digital Music Production
Incorporating adaptive instruments into digital music production can lead to more varied and unique sound experiences.
Music Education
The use of adaptive instruments in music education can help students learn more effectively and broaden their musical horizons.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 32%
Freshness 8%

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