The spirit of rock 'n' roll persists in the digital age through the revamp of Fender classic guitars. The gap between modern technological innovation and the authentic rock 'n' roll aesthetic has been filled and at no compromise of sound quality. Fender launched its brand new American Original Series as -- "[a] recipe to contemporary perfection."
This collection of electric guitars and basses is designed and hand-made in Corona, California with With dreamy rock darling Kurt Vile on the ads. The body of the instruments is entirely classic, mimicking staple pieces from the 50s, 60s and 70s. For the benefit of the contemporary musician, there has been distinctly technological advances added to ensure maximum performance -- including new fingerboard radii and pickup switching. It is essentially the adaptability of Fender classic guitars that ensures the brand's pioneering status in the world of instrumental gear.