Sketch-Based Steering Wheels

Felix Ros' 'Scribble' is a Steering Device for Self-Driving Cars

Most people find traffic to be a drag, but 'Scribble', a new tool from designer Felix Ros, turns traffic into a draw — literally. The device serves as a steering device for self-driving vehicles, and while that might sound like an oxymoron, it's actually a clever way to let consumers keep a sense of control as technology continues to automate our existence.

Scribble consists of a smooth haptic device and a dashboard interface. While riding in a self-driving vehicle, passengers might feel the need to change lanes — for example, to pass other vehicles. With Scribble's haptic device lets users draw out the path of their lane change, and that drawing is reflected on the screen. But the drawn directive doesn't play out in real time. Instead, the command gets loaded into the vehicle's operation sequence, leaving the car's AI to decide when it's safe to make the lane change.

Sketched Steering
Opportunity to develop technology that allows users to control self-driving vehicles through sketch-based steering.
Haptic Control
Opportunity to create haptic devices that enhance user interaction and control in various industries, such as automotive.
Automated Existence
Opportunity to explore ways to balance consumer desire for control and autonomy with the increasing automation of daily life.

Industries Being Reshaped

Automotive
Disruptive innovation opportunity to incorporate sketch-based steering technology in self-driving cars.
Technology
Opportunity to develop and market haptic devices for user interface control in various industries, including automotive.
Consumer Electronics
Opportunity to create consumer-friendly devices that bridge the gap between automation and user control, such as sketch-based steering technology.
SCORE
1.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 4%
Activity 21%
Freshness 8%