I would never think of FedEx as a company filled with fantasy, but the Fed Ex Enchanted Forest commercial has swayed my opinion of the company.
The ad was composed by Jason Conradt, and depicts a FedEx truck as it enters into a forest filled with magical creatures. The ad promotes the company’s sustainable side of environmentally conscious pursuits. Even if you’re not interested in FedEx in any way, the commercial is worth watching for its undeniably adorable and whimsical qualities alone.
Check out the Fed Ex Enchanted Forest commercial to see a different side of the delivery company.
Implications - Commercials that feature a playful quality appeal to customers who want to escape everyday reality. Companies attempting to attract more shoppers could focus on this aspect of whimsy in all of their advertisements.