The Febreze Pet Odor Eliminator Ads Takes Away Furry Smells

 - Jun 23, 2011
References: grey & ibelieveinadv
As much as pet owners love their dogs, I don't think they will ever truly enjoy their scent all over the house; enter the Febreze Pet Odor Eliminator campaign. This series of print ads show you just what you want to see (or, more specifically, smell): nothing. By camouflaging these cute canines sitting on chairs, the campaign shows that Febreze really does eliminate pet odors.

Conceived and executed by Paris-based ad agency Grey, the Febreze Pet Odor Eliminator campaign is so simple and direct, it doesn't even require a tagline or slogan. I especially like how the backdrop used in each ad is somewhat luxurious, showing that everyone wants to have some pride in their surroundings.

The Febreze Pet Odor Eliminator campaign was photographed by Tony D’orio.