Fat Cookies Sells Baked Goods from a San Francisco Windowsill
Michael Hines — February 19, 2011 — Marketing
References: facebook & laughingsquid
Fat Cookies is a San Francisco cookie shop that is literally fishing for customers. This innovative bakery is selling cookies via a bag dangling from a second-story window.
The bag is dangled down to the sidewalk, where hungry pedestrians need only to tug on it and deposit $1 to get a fresh-baked cookie. While the idea behind Fat Cookies sounds a little silly, it is actually genius. Why spend money renting out a location for a new business when you can let your customers come to you?
The bag is dangled down to the sidewalk, where hungry pedestrians need only to tug on it and deposit $1 to get a fresh-baked cookie. While the idea behind Fat Cookies sounds a little silly, it is actually genius. Why spend money renting out a location for a new business when you can let your customers come to you?
Trend Themes
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Window-selling — The trend of selling goods from a window is disrupting traditional storefront business models.
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Innovative Delivery — Innovative and unconventional delivery methods are creating opportunities for small businesses and startups.
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Non-traditional Storefronts — Small businesses are exploring alternative storefront options to save costs and streamline operations.
Industry Implications
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Food and Beverage — The food and beverage industry has opportunities to explore non-traditional storefronts and delivery methods to reach customers.
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Retail — Retail companies can adopt innovative storefront ideas, such as window-selling, to cut costs and attract customers.
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Small Business — Small businesses can benefit from the trend of non-traditional storefronts and find creative ways to reach their target audience.
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