ADS-TEC Energy, in collaboration with energy provider MVV and retail group Müller, is implementing a nationwide network of battery-buffered fast-charging EV stations across Müller’s German locations. The move addresses both regulatory requirements and consumer demand for convenient EV infrastructure.
The project will deploy over 30 of ADS-TEC’s ChargePost and ChargeBox systems. This technology is capable of delivering up to 320 kW charging speeds, enabling ultra-fast power delivery even in areas with limited grid capacity. MVV will oversee financing, installation, and operations, while ADS-TEC will manage the monetization of digital out-of-home advertising on the ChargePost’s 75-inch screens.
The battery-buffered fast-charging EV stations ensure compliance with Germany’s GEIG (Gebäude-Elektromobilitätsinfrastruktur-Gesetz), which mandates charging infrastructure at commercial buildings, while also creating a revenue-generating model through targeted ads.
Image Credit: ADS-TEC Energy x MVV x Müller
Key Themes Behind This Trend
- Battery-buffered Charging Technology
- Battery-buffered chargers allow ultra-fast charging in locations where grid capacity is insufficient, enabling a significant upgrade to existing EV infrastructure.
- Monetized EV Charging Terminals
- Integrating digital advertising into charging stations creates new revenue streams, maximizing profitability for infrastructure providers.
- Compliance-driven Infrastructure Expansion
- The rollout of EV charging solutions that meet regulatory requirements opens up opportunities for widespread adoption through compliance with legal standards.
Where This Applies
- Electric Vehicle Infrastructure
- The expansion of essential fast-charging networks supports the increasing adoption of electric vehicles and addresses the growing need for accessible charging solutions.
- Renewable Energy Solutions
- Pivoting towards battery-buffered systems highlights innovation in renewable energy applications by optimizing charging processes even under grid constraints.
- Digital Out-of-home Advertising
- Utilizing large screens on EV charging stations for targeted advertising provides a modern platform for marketers to reach consumers in high-traffic retail environments.
