Promotional Telecom Galleries

VOO is Promoting Fast Internet with Failed Video Call Art Pieces

Fast Internet is a priority for VOO telecom and to underline its commitment to sharing reliable and uninterrupted access to the Internet, the company set up a modern art gallery. The walls of the gallery space appear to be lined with works of abstract modern art but they are in fact posters that depict screenshots from failed video calls.

During Belgium's modern and digital art KIKK Festival, VOO is sharing individual Video Call Art posters that feature unclear images as a result of a slow Internet connection. Beneath the images in small print, VOO reminds: "It’s cool when it’s modern art. It sucks when it’s a video call. Switch to the fastest Internet of VOO."

Fast Internet
Opportunity for disruptive innovation: Develop new technologies or strategies to provide faster and more reliable internet connections.
Modern Art
Opportunity for disruptive innovation: Explore the intersection of technology and art to create unique and immersive experiences for viewers.
Digital Connectivity
Opportunity for disruptive innovation: Find innovative ways to ensure uninterrupted and clear video communication experiences.

Where This Applies

Telecommunications
Opportunity for disruptive innovation: Create advanced networking solutions to deliver faster internet speeds.
Art and Design
Opportunity for disruptive innovation: Merge technology and artistic expression to create interactive and thought-provoking art installations.
Video Conferencing
Opportunity for disruptive innovation: Develop video communication tools that guarantee high-quality and uninterrupted video calls.
SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 79%
Activity 85%
Freshness 9%