Calbee, a major supplier to Japanese convenience stores and vending machines, has launched a whole new line of healthy veggies. Last year Trend Hunter wrote about the line of drinkable veggies, but the phenomenon has since expanded to cover snacks and sweets. Other suppliers have joined the movement, offering sweet potato cookies and pumpkin pudding available next to the junk food. Socio offers â€œfarm freshâ€ ingredients like sweet potato chips.
Implications - These healthy snack vending machines are a reflection of the priority given to healthy living and nutrition in nations outside of the Western world. These junk food alternatives are packaged in a way that is still appealing to kids, but also nutritionally enriching and tasty! Schools and offices that incorporate these machines into workspaces will surely notice a difference in the eating habits of consumers.