There are fashionable quilt and then there are quilts that are in fashion, there is a distinct difference. The former is what A.P.C. is currently dealing in. The brand has created a collection of fashionable quilts that will appeal to millenials in a big way. Considering that there has been a shift towards rustic, country style, that doesn't come as a surprise.
What makes this fashionable quilt collection more special, however, is that it isn't simply made up of blankets. Designer Jessica Ogden has created a special line of accessories and household goods out of excess fabric the brand has collected over the last 27 years. Ogden says, "No fabrics are developed for this, which proves difficult because if you only have one meter of the surplus material, you can only use just a bit of it on an object."
What's Driving This Trend
- Fashionable Quilts
- Opportunity for designers to create unique and stylish quilts that appeal to the millennial market.
- Upcycled Accessories
- Potential for brands to repurpose excess fabrics into accessories and household goods, reducing waste and creating sustainable products.
- Rustic Style Shift
- Chance for businesses to cater to the growing demand for rustic, country-style fashion and home decor among millennials.
Who This Affects Most
- Fashion Design
- Innovative designers can capitalize on the trend by creating fashionable quilt collections, using unique fabrics and techniques.
- Sustainable Fashion
- Sustainable fashion brands can explore the opportunity to repurpose excess fabric into upcycled accessories and household goods.
- Home Decor
- Companies in the home decor industry can tap into the shift towards rustic style and create products that align with the millennial market.
