New York City's Carnegie Deli is celebrating NYFW 2016 with a super-sized dish called the 'Fashion Sandwich.' While Fashion Week is generally associated with street style and runway shows, this deli is trying to make its meaty sandwiches the star of the show.
For the duration of NYFW 2016, Carnegie Deli will serve an oversized dish called the Fashion Sandwich, which is comprised of cleverly named toppings. The monstrous creation consists of several helpings of Paparazzi Pastrami and Trendy Turkey, accompanied by Stylish Swiss cheese, lettuce, tomato and onion. The entire sandwich is also served on Runway Rye Bread for an extra stylish touch. Despite its epic proportions, Carnegie Deli is giving the sandwich away for free to any NYFW model who can wolf down the entire thing.
The cheeky promotion demonstrates how local businesses can join the NYFW festivities, no matter what industry they may be part of.
What Makes This Trend Stand Out
- Food Fashion Promotion
- Opportunity for local businesses to promote their products by using fashion themes.
- Creative Food Branding
- Opportunity for food businesses to creatively market their products by associating them with popular cultural events like NYFW.
- Event-based Food Marketing
- Opportunity for businesses to create special dishes or themed menus for popular local events or cultural activities.
Sectors Adopting This
- Food and Beverage
- Food and beverage industry can create innovative promotional campaigns using popular local events as opportunities to showcase their products.
- Fashion and Apparel
- Fashion and apparel industry can partner with local food businesses to create unique culinary experiences that incorporate fashion themes.
- Tourism and Hospitality
- Tourism and hospitality industry can promote their local attractions by creating special themed events that bring together local businesses from different sectors.
