The Fashion Gone Rogue 'DNA' online editorial is at once edgy and au naturel. The basic blank-slate backdrop coupled with the model's flawless and seemingly makeup-less face lends itself to the latter while the black ensembles and greased back hair is all about the former. In a way, the photoshoot shows that adopting a tough chic attitude doesn't have to be all doom and gloom.
Shot by photographer Nikolay Biryukov, the Fashion Gone Rogue 'DNA' online editorial stars model Vivian Witjes. The brunette beauty has been exclusively clad in Russian designer Dina Sultanova’s fall 2013 collection. The sleek monochromatic designs were inspired by minimalism in architecture and interior design. Although femininely sexy, there is a masculinity to them as well. The looks were perfected by beauty artist Marina Keri.
Why This Trend Is Growing
- Minimalist Fashion
- Designing simple yet modern, chic and stylish clothes using less and eco-friendly materials.
- Natural Makeup
- Creating makeup products using natural ingredients that enhance natural beauty, generating options that promote guilt-free wearing.
- Tough Chic Aesthetics
- Promoting self-expression by blending edgy and conventional looks to create a sense of attitude that does not compromise comfort
Industries Being Reshaped
- Eco-friendly Clothing
- Designing and marketing sustainable clothing using eco-friendly materials and packaging materials.
- Natural Beauty Products
- Manufacturing and distributing makeup products using organic, natural, and non-toxic ingredients from natural sources.
- Fashion Accessories
- Producing and selling fashion-related products that cater to those who prefer edgy yet comfortable style inclined to metallic, black and neutral hues.
