Partially-Shaved Heads

'The Fashion Book' for Zitty Berlin 2009/2010 Shows the Modern Mohawk

This editorial is for 'The Fashion Book 2009/2010' for Zitty Berlin; among its dark, brooding fashion photography includes several shots of the modern mohawk. This partially-shaved creation is an 80s revival and has been seen on the likes of Carmen Electra, Cassie and Rihanna lately; here, it's seen on a male model.

Click through the gallery above to see more images featuring from 'The Fashion Book 2009/2010' for Zitty Berlin. The editorial was shot by Yves Borgwardt of Banrap Photographers, styled by Kathrin Kauder and features hair and makeup work from Jazz Mang of Basics Berlin.

Revival of Partially-shaved Heads
Opportunity to create new hair products and styles that cater to the demand for modern mohawks.
Dark and Brooding Fashion Photography
Potential for innovative fashion campaigns that capture a moody aesthetic.
Influence of Celebrities on Hairstyling
Opening for salons and stylists to offer celebrity-inspired haircuts and designs.

Where This Applies

Fashion Photography
Expanding opportunities for photographers to experiment with dark and brooding fashion shoots.
Hair and Beauty
Growing demand for products and services catering to unique and edgy hairstyles like the modern mohawk.
Celebrity Entertainment
The trend of partially-shaved heads can be leveraged by celebrities to set new style standards and create buzz.
SCORE
5.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 72%
Activity 85%
Freshness 8%

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