Burberry has ditched the gloomy, melancholy theme of their recent fall ad campaign and went with a sunny, bright greenhouse full of greenery and plants for the official Spring 2009 ads.
The campaign was shot by Mario Testino at Petersham Nurseries, a posh garden center outside London. The ads feature models Lily Donaldson, Eden Clarke, Alexina Graham and Richard Wyndham with actor Alex Pettyfer, musicians George Craig and Sam Beeton, and photographer Emily Hope.
“I wanted the mood to be gentle, relaxed, romantic and about a quiet, beautiful sense of luxury,” explained Burberry creative director Christopher Bailey. “This campaign highlights the spirit of our wonderfully crumpled classics.”