In the same way that subscription services offer two-person or family-size meal options, Stouffer's is now introducing a series of Complete Family Meal Kits to simplify mealtime.
The kits contain enough conveniently pre-chopped and pre-measured ingredients to serve a group of four a meal that can be made in less than 25 minutes. Some of the options available as part of the new range include Roasted Tuscan Style Chicken, Beef and Broccoli and Braised Pork, which pair meat with rice or potatoes, as well as other colorful vegetables and sauce.
Online meal kit delivery services are now facing plenty of competition from supermarkets and food brands that are taking on the meal kit concept and making it their own.
What's Driving This Trend
- Family Meal Kit Simplification
- Stouffer's pre-measured, pre-chopped family meal kits indicate an opportunity to simplify the family meal market.
- Preparation Efficiency
- Stouffer's family meal kits based on pre-measured ingredients indicate an opportunity to cater efficiency to prepare meals.
- Supermarket Meal Kit Competitors
- The growing presence of family-sized meal kits in supermarkets signifies an opportunity to disrupt the meal-kit delivery market.
Who This Affects Most
- Food Retail
- The pre-measured family meal kits industry is an emerging opportunity in food retail.
- Meal Kit Delivery
- The presence of supermarkets offering similar products as meal kit delivery companies indicates an opportunity to improve the meal-kit delivery industry.
- Food Brands
- The expansion of pre-measured, pre-chopped kit meals served by Stouffers indicates an opportunity for food brands to diversify their offerings.
