Imaginative In-Mall Parks

The Hangzhou Neobio Family Park Encourages Parent-Child Activities

The first floor of the Hangzhou Star Avenue PhaseII shopping mall in Hangzhou, China boasts a fun-filled family park by X+Living that encourages imagination and bonding.

The Hangzhou Neobio Family Park offers a reading area, a space that's set up like a miniature town, a space for dining and entertainment, as well as other places for rest, interaction and learning. Within each of the spaces designed by X+Living, there are plenty of kid-friendly scenes to be discovered, offering plenty of opportunities for children of different ages to safely explore.

While the design of the family park is a standout for its many fixtures and aesthetics, it is also noted to be an experimental design that sets a precedent for shopping malls of the future.

Image Credit: Shao Feng

Imaginative-play Spaces
Creating interactive and immersive environments that foster imagination and play can revolutionize the traditional shopping mall experience.
Multifunctional-entertainment Concepts
Integrating various amenities in a single space, such as dining, entertainment, and learning areas, can attract families and offer diverse experiences.
Experimental-mall Designs
Exploring innovative designs for shopping malls can set new standards and inspire future developments in the industry.

Sectors Adopting This

Retail-entertainment
Combining retail and entertainment elements in a unique way can enhance the overall shopping experience and create new opportunities for brands.
Child-focused-experience
Designing experiences specifically tailored to children and families can cater to a niche market and differentiate brands in the competitive retail sector.
Architecture-and-interior-design
Collaborating with architects and interior designers to create innovative and immersive spaces can revolutionize the concept of traditional shopping malls.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 82%
Activity 67%
Freshness 8%

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