For its Fall/Winter 2019 fashion collection, beloved contemporary streetwear brand Anti Social Social Club embraces bold graphics but also stays true to its roots. Launched recently, the lookbook gives consumers a close look at colorful patterns, "wild bird illustrations, abstract paintwork, and [other] unexpected graphics." Throughout, the recognizable wavy Anti Social Social Club logo is present.
The streetwear purveyor tapped an all-female cast to model its Fall/Winter 2019 fashion collection, however, the offerings are quite accessible to a male demographic as well. The capsule is playfully dubbed 'Still Stressed,' which ties in perfectly with the aesthetics of Millenials.
In addition to the fashion component, the Anti Social Social Club also introduces a range of hardware — including a trash can, a boomerang, a frisbee, a rice cooker, and more.
What's Driving This Trend
- Colorful Streetwear
- Disruptive innovation opportunity: Incorporating bold graphics and unexpected patterns into streetwear designs for a fresh and vibrant look.
- Gender-inclusive Fashion
- Disruptive innovation opportunity: Creating fashion collections that are accessible and appealing to both male and female demographics.
- Fashion-adjacent Hardware
- Disruptive innovation opportunity: Introducing unexpected and unconventional hardware products as part of a fashion collection, offering a unique and playful twist.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Experimenting with bold graphics and patterns to push the boundaries of traditional fashion design.
- Gender-inclusive Retail
- Disruptive innovation opportunity: Catering to both male and female consumers with fashion collections that are inclusive and versatile.
- Lifestyle Products
- Disruptive innovation opportunity: Exploring the integration of unexpected hardware products into fashion collections, creating a unique and innovative consumer experience.
